Car buyers in Australia are increasingly showing their preference for certain colours when it comes to purchasing a new car. The choice of car colour is an important decision for many buyers, as it reflects their personality, taste, and lifestyle. In this blog, we will explore the most popular car colours for 2023.

White continues to be the most popular car colour in Australia, with around 40% of new cars sold in this colour. White is a classic, timeless colour that looks good on all types of cars and is easy to maintain. It is also a popular choice for rental cars, taxis, and fleet vehicles, which contributes to its high sales figures.

Black is the second most popular car colour, with around 20% of new cars sold in this colour. Black exudes sophistication, elegance, and power, making it a popular choice for luxury cars and sports cars. However, it requires more maintenance than other colours, as it shows up dirt and scratches more easily.

Silver and grey are also popular car colours with around 15% of new cars sold in these shades. These colours are often seen as a compromise between white and black, offering a more understated look while still providing a sense of sophistication and modernity. They are also good at hiding dirt and scratches, making them a practical choice for many buyers.

Blue is becoming increasingly popular, with around 10% of new cars sold in this colour. Blue is a versatile colour that can range from light and airy to dark and moody, making it a great choice for a wide range of vehicles. It is also seen as a calming and relaxing colour, which may be why it is becoming more popular.

Red is another popular car colour, with around 5% of new cars sold in this shade. Red is a bold and attention-grabbing colour that is often associated with sports cars and high-performance vehicles. It is a popular choice for those who want to make a statement and stand out from the crowd.

Green, yellow, and orange are less popular car colours, with each accounting for less than 1% of new cars sold. These colours are seen as more adventurous and expressive, and are often chosen by buyers who want to make a bold statement with their car.

In conclusion, the choice of car colour is a personal decision that reflects the buyer’s personality, taste, and lifestyle. Whatever your preference, it is important to choose a colour that you will be happy with for years to come, as a car is a significant investment that will be with you for a long time.